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Avoid This Bogus Whistler Real Estate Home Pricing Strategy

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Avoid This Bogus Whistler Real Estate Home Pricing Strategy

Dean Linnell

Dean has lived in Whistler for 26 years and is passionate about the Whistler real estate business...

Dean has lived in Whistler for 26 years and is passionate about the Whistler real estate business...

Feb 18 2 minutes read

There are a few different strategies that realtors sometimes employ for pricing a Whistler property for the market.  If you've decided to list your Whistler property for sale it's possible you may have already got a couple of good price opinions, but there's one Whistler agent who's a lot higher than the others. 

Is it likely that they will actually be able to sell it at that price point? Or are they "buying the listing", as we say in the industry. Occasionally, it can be very difficult to come up with a price range for a property in Whistler. Sometimes the property is completely unique or there just aren't great comparable sales.

Second or Third Pricing Opinion

That's why it could be a really good idea to get a second and third pricing opinion. However, if it's pretty clear, based on comparable properties, what yours should sell for, but you still want to try for a little higher, and there's one agent you're interviewing who says, "Yeah, I'll sell it for that!" Their strategy is more likely, a price drop strategy where they contact you every week and sometimes every 2nd day until you drop it to a more likely list price.

Final Note

Generally a Whistler home that comes on the market much, much higher than recent comparable sales and then reduces price several times over the listing period winds up selling for lower than it would have if it had just come on the market at a strong, competitive price point right in the beginning.

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